Unilever Vs P G - 1035 Words

1. When comparing and contrasting the two consumer goods companies, Unilever and Proctor Gamble (PG), there are some subtle similarities and differences of their Corporate Social Responsibilities. At first glance while reading the Harvard Business Review Unilever Case, it read that Unilever created their own strategy of creating the Unilever Sustainable Living Plan (USLP). With this plan Unilever insisted on using, this was for them to be environmentally friendly. Their plan essentially had three goals. Their goals were to help a billion people improve their health and overall well-being, halve their environmental footprint when making and using their products, and improve livelihoods of those in their value chain. What I understood†¦show more content†¦This is what would help them cut costs, and drive in more revenue by creating these sales and producing overseas. This is also what PG saw, â€Å"streamlining and strengthening our product portfolio†¦Ã¢â‚¬  (PG, 2016) . A third similarity between these two companies is that they consider what they waste after production. By 2009, Unilever identified major sources or what their waste was, and PG noted, â€Å"Head and Shoulders waste is being converted to compost in China, and scrap from Always is becoming part of low cost soles for shoes in India† (PG, 2016). Considering these similarities between the two companies, they do have their differences. According to an article from National Review, Unilever has violated ethical standards. â€Å"Last year, Unilever settled a long-term legal battle with Indian workers who suffered mercury poisoning at a now-padlocked thermometer factory† (Murdock, 2017). This goes against ethical corporate social responsibility because Unilever violated ideals that their CEO Polman envisioned which leaves a negative impact on the company. Another difference is Unilever seems focused on its â€Å"brand† within the company while PG is focused on â€Å" citizenship† more so their customers. Unilever says, â€Å"†¦not all brand managers have responded to the â€Å"brand imprint† initiative†¦Ã¢â‚¬  (Barrett, 2016). While PG says they are, â€Å"committed to being a good corporate citizen and always doing the right thing† (PG, 2016). The thirdShow MoreRelatedPG vs Unilever Executive Summary1442 Words   |  6 PagesUnilever and Pamp;G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment, with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world, and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets, the emerging middle-class of developing countries and the millions of baby boomers inRead MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MoreThe battle of the brands- Old Spice vs. Axe847 Words   |  4 Pagesï » ¿ Title: The battle of the brands: Old Spice vs. Axe. 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